The Business of Recipe Development by Christy Wilson, RDN
You’ve just been approached by your dream client for a recipe development project… now what do you do? Do terms like “deliverables”, “messaging” and “exclusivity” get you confused? How do you make sure that the recipes you develop match the client's expectations? In this session, Christy Wilson, RDN shares her experience as an accomplished recipe developer and food photographer to give you the tools you need to approach your next recipe development opportunity with confidence. Christy will discuss what questions do you need to ask when negotiating the project terms, and what factors you need to consider when determining your pricing. She will also dip a little into food photography and give tips on how to determine what styling and photography techniques you should use to deliver a high-quality project that speaks to your audience.
A Q&A Session with Christy Wilson is also included in your purchase!
You’ve just been approached by your dream client for a recipe development project… now what do you do? Do terms like “deliverables”, “messaging” and “exclusivity” get you confused? How do you make sure that the recipes you develop match the client's expectations? In this session, Christy Wilson, RDN shares her experience as an accomplished recipe developer and food photographer to give you the tools you need to approach your next recipe development opportunity with confidence. Christy will discuss what questions do you need to ask when negotiating the project terms, and what factors you need to consider when determining your pricing. She will also dip a little into food photography and give tips on how to determine what styling and photography techniques you should use to deliver a high-quality project that speaks to your audience.
A Q&A Session with Christy Wilson is also included in your purchase!
You’ve just been approached by your dream client for a recipe development project… now what do you do? Do terms like “deliverables”, “messaging” and “exclusivity” get you confused? How do you make sure that the recipes you develop match the client's expectations? In this session, Christy Wilson, RDN shares her experience as an accomplished recipe developer and food photographer to give you the tools you need to approach your next recipe development opportunity with confidence. Christy will discuss what questions do you need to ask when negotiating the project terms, and what factors you need to consider when determining your pricing. She will also dip a little into food photography and give tips on how to determine what styling and photography techniques you should use to deliver a high-quality project that speaks to your audience.
A Q&A Session with Christy Wilson is also included in your purchase!