WIC Breastfeeding Community Liaison - Detroit & Wayne County

WIC Breastfeeding Community Liaison - Detroit & Wayne County

Black Mothers' Breastfeeding Association is excited to partner with Michigan WIC to announce a new job post for a WIC Breastfeeding Community Liaison. The WIC Breastfeeding Community Liaison will provide peer breastfeeding support services, education and training to WIC eligible women outside of the WIC setting. This position will serve Black Mothers' Breastfeeding Association with assignments in community settings throughout Detroit. The position will also serve one day a week with St. John Hospital. Apply and get full details HERE.

Title: WIC Breastfeeding Community Liaison

$16.50 - $18.50                            

Employee Name:       TBD

Supervisor:                 Julie Lothamer          

Work Location:           Detroit and Wayne County

Purpose: WIC Breastfeeding Community Liaison will provide peer breastfeeding support services, education and training to WIC eligible women outside of the WIC setting, such as in hospitals, clinics and in the community.

Duties and Responsibilities:

  • Actively outreach for the WIC program and encourage eligible families to enroll.

  • Provide services for Black Mothers Breastfeeding Association (BMBFA) and associated partners.

  • Provide education and outreach to physicians, staff and the community utilizing principles of consistent messaging and evidenced based maternity care practices.

  • Provide training and mentoring to new WIC peer counselors.

  • Provide direct client services to breastfeeding dyads and prenatal women.

  • Counsel pregnant and breastfeeding mothers by telephone, in other community settings, in hospitals and clinics.

  • Make routine periodic contacts with all clients assigned throughout their breastfeeding experience.

  • Provide information and promote breastfeeding.

  • Provide the mother with advice on aspects of normal breastfeeding.

  • Provide anticipatory guidance to reduce the occurrence of problems.

  • Assist in teaching breastfeeding classes or support groups.

  • Teach use, cleaning, and assembly of breast pumps; along with expression and storage of human milk.

  • Identify the need for referrals to Lactation Consultants.

  • Provide an opportunity for new peer counselors to job shadow.

  • Participate in ongoing learning opportunities, training and staff meetings.

  • Keep accurate documentation of contact with mothers.

  • Respect each client by keeping her information strictly confidential.

  • Attend and actively participate in community outreach events, occasional nights and weekends.

  • All other duties as assigned by administration.

  • Represent the best interests of the WIC program, MDHHS, and MPHI at all times.


Education: High School diploma or GED required.

Experience: A minimum of two years of experience as a WIC breastfeeding Peer Counselor.  Demonstrated ability to teach breastfeeding education class and facilitate support to diverse groups of mothers.  Experience with breastfeeding education, training and mentoring techniques required.  Possess skills to work with non-English speaking populations.  Effective oral and written communication skills. Candidates with advanced lactation credential (CLS, CLC, CLE, Senior peer), highly preferred.

  Important Skills and Characteristics:

  • Must be representative of the community.

  • Bilingual candidates will be given priority.

  • Minority candidates highly desired.

  • Must be able to relate to clientele served by the program.

  • Must have enthusiasm for promoting and supporting breastfeeding.

  • Demonstrated ability to educate, support, and encourage breastfeeding.

  • Current or previous WIC experience and/or SNAP enrollment, if possible.

  • Strong communication skills.

  • Proficiency with computer skills and MI-WIC.

  • Capable of working independently and self-motivated.

  • Functions as part of a team which may include BMBFA, local WIC programs, and community organizations.

  • Has full time access to an insured automobile.

  • Has valid Michigan driver’s license.

  • Ability to work 36 hours per week on a flexible schedule to contact mothers when needed (occasional telephone contact in evenings or on weekends).

  • Past experience working with diverse and limited resources clientele highly desirable.

Work Environment and Physical Requirements:  Job may require moderate physical effort including lifting materials and equipment.  Work will primarily be preformed in a standard office environment but will include travel to site locations as needed throughout the state.  At times, non-traditional working hours will be required.  Travel, with some overnights may be required.


RESPONSIBILITY FOR THE WORK OF OTHERS:  No assigned responsibility.

Deanna Belleny